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Press Release - March 23, 2009 - 11:07 AM (EST)


Press Release

Global Ride Productions Donates Heavily to Livestrong

March 23, 2009

Global Ride, producers of virtual cycling training DVDs and main sponsors of Cycling Fusion’s Livestrong Fundraiser, Il Giretto d’Italia (The Little Giro), are giving heavily to support the Fundraiser and raise money for the cancer research foundation. The fundraiser will be taking everyday cyclists to Italy to ride the first five stages of the Giro d’Italia, only hours ahead of the real racers.

Global Ride is launching two campaigns to help drive donations to the Giretto. They are offering their entire boxed set of Hawaii virtual cycling DVDs, an $80.00 consumer value, for free to anyone who donates $100 or more to the fundraiser via rider sponsorship. Riders are sponsored by everyday folks wishing to support the event and give money to the Lance Armstrong Foundation, from pennies to several dollars per mile.

Second, Global Ride is donating 50% of the revenue from all their everyday DVD sales to the Giretto between now and May 14th, 2009. This includes all sales from their own website, www.globalride.net, and any other third party sites where their products are listed, such as www.cyclingdvds.com.

“Being the main sponsor for this event, we want to help create as much buzz and generate as much money as we can for Livestrong,” said Global Ride spokesperson Jeff Saporito. “The Giretto is a big deal for us and we’d love to see it become an annual event with more and more of a turnout each year.”

For more information about Il Giretto d’Italia, to become a rider at the event, or to make a donation, visit www.cyclingfusion.com
For more information about Global Ride Productions, visit www.globalride.net.